Hard Baits

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  1. Berkley Flicker Shad

    Berkley Flicker Shad

    Starting at: $3.69

    Designed by the pros. Weight transfer for bullet-like casts. Mustad ultra point hooks. Unique "Flicker" action that imitates fleeing baitfish. Learn More
  2. Rapala Floating Magnum Size 18 Lures

    Rapala Floating Magnum Size 18 Lures

    Starting at: $12.99

    The ultimate baitfish shape just got a bad attitude. Observing it escape while darting side-to-side is one thing, but feeling a shad bait vibrate the rod tip makes it truly unique. Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap Shad consistently swims with an erratic and evasive sweeping action – perfectly mimicking vulnerable baitfish. Cast or trolled, it is the perfect choice for any species of gamefish. Learn More

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